Girl Time! Review: John Frieda Precision Foam Colour

Okay, the rumors are true. For those of you who keep gazing at my Blogger profile, wondering how I got my hair to be such a vibrant yellow, gaze and wonder no more: Yellow is not my natural hair color.

It's actually this awful golden brown, like perfectly done toast.

So, I dye it semi-regularly. Usually it's the golden blond of my childhood. Or of Thor, but mostly my childhood, and sometimes I deviate from that with the help of my awesome hairdresser.

The complete kit. Simple and easy.

Today, I decided not to use my hairdresser for the first time in five years and dye it myself. The color I chose was Medium Burgundy from John Frieda's foam-based haircolor line.

"Foam?" I asked myself in the middle of the aisle whilst people milled around me. "How will this work, I wonder?" You have to remember, when I was dying my hair in high school, "foam" was not an option. It was a messy cream-based crap the got everywhere except in my hair and left huge undyed patches everywhere. Gross.

So I picked up this... "foam" and went about my merry way.

So, what's the point of this vignette? The point is this: HOLY CRAP I LOVE THIS FOAM HAIR DYE. WTF.

This stuff is so easy to use. I'm no stranger to hair dyes and hair dying supplies: I regularly dye my friends' hair all the time, I know my way around equipment. But this was so easy to use by myself that I was a little bit amazed. Foam doesn't get all over the place like the cream-based colors did. It's foam; it stays roughly where you put it. That's what I did with it, and it worked beautifully.

The other thing I really liked about the stuff? It covered all of my hair. My hair's long - it goes to the small of my back - and it's thick, to boot, so with cream based colors I was always getting two boxes of stuff. Not with this shit. I had extra in the container when I was done. That just doesn't happen! It was awesome.

And the results are amazing. I can't stress it enough. All the superlatives in the entire world are useless when describing my pleasure of having bought this. I'm sure that it would have been the same for any foam-based color, but this stuff is pretty. And oh my god is it red or what? I mean, really, the reds that I was looking at were like copper orange and strawberry blondes. But this is a really beautiful deep red. Look at it:

You're looking at the Color of Awesome, right there.

Yeah, that's me rockin' that new red. Oh man, so much better than that blonde I was just keeping around.

So, yeah, totes look at foam color next time you do your hair. And if you're looking for a red with depth, you can't go wrong with this stuff. It's pretty, it's vibrant, and it's really easy to use. It's a little more expensive ($11.99) than the L'Oreal or Herbal Essences dyes (which are both around $8.50 where I am,) but it really is worth it for its vibrant color and shine.

You can visit the John Frieda website here.